The Andre Berto sizzle reel was our very first content creation in 2006. It features guest appearances from T.I., Nelly, Cuba Gooding Jr., Wycleff Jean, DJ Drama, Lennox Lewis, Dr. J and many more. This hard copy DVD was designed much like a mixtape for promotional purposes in order to raise awareness on a grassroots level about Andre Berto's phenomenal upside as a professional boxer. Simply stated ... get more fans, get bigger fights. The #1 internet page was Myspace at the time and most popular platforms of spreading the word that we know today didn't exist.
Berto entrusted us with his brand and we created this short visual which received high marks with the audience we were targeting. Most non boxing fans had never heard of this kid from Winter Haven, Florida but after 20,000 copies went out, we were flooded with feedback from his new fans. Our goal was to mix hip-hop culture with sports and now years later, Berto is a multi million dollar boxing champion whose skill set and supreme heart has taken him to the top , we are honored to have played a small role in the push for his success.